Trend Monitoring

Utilize tools like Sprinklr or Brandwatch for real-time or historical analysis across social media platforms, analyzing mentions of brands, products, competitors, and other categories.

Sentiment Analysis

Interpret emotions and opinions in social media conversations to understand brand or product perception, using platform-defined or custom definitions.

Query and Keyword Strategy Development

Research and development of detailed keyword lists and build-out of queries for precise listening objectives.

Audience Segmentation

Segment mentions into categories to better understand large volumes of mentions and potentially segment users for retargeting purposes.

Competitive Analysis

Research and define competitive sets, along with monitoring and interpreting competitor social media strategies, tactics, and audience reception.

Trend Identification

Monitor social and cultural trends data to identify patterns and opportunities for crafting messaging and content.

Customized Alerts

Set up custom notifications for various needs such as outages, public relations monitoring, or employee monitoring, vital for business decisions.

Reporting and Insights

Convert data into actionable insights with comprehensive reports and recommendations, accommodating any method or style of knowledge transfer.

AI-Powered Analysis

Utilize cutting-edge Generative AI tools like Chat-GPT, Google Gemini, or others to assist and expedite strategy development, ensuring fast and accurate projects.

Consultation and Training

Consult and train client staff with comprehensive walkthroughs, ensuring thorough hand-off upon job completion, including providing guides, conducting training sessions, and any other necessary support in a single, cohesive service.